This is the beginning of a new series on florists who inspire me. I’m starting with Erin Benzakein from Floret, a Skagit Valley, Washington-based farmer florist. Floret is a 2014 award winner of Martha Stewart’s American Made! Congratulations, Erin and Floret! Watch this video about Floret and you will fall in love! I’m not ashamed to admit that I completely teared up when I saw just how beautiful the Floret flower farm is.
Absolutely gorgeous, right?!!!!! How about when Erin walks through the rows of dahlias! And how about that all-yellow bouquet at the beginning! Just stunning! I love that Erin took such common flowers that we see all the time in yards and grocery stores (Brown-eyed Susan’s and sunflowers), but made an arrangement so big and lush it elevates those simple, everyday flowers. It is just breathtaking!
More beautiful photos of Erin’s work! What I love about the first arrangement below are the cherry tomatoes dangling up front. I love the mixture of fruit and veg with flowers.
Floret specializes in growing certified organic heirloom flowers and is considered one of the nation’s leading “farmer florist” operations. They grow most of what they use in their gorgeous bouquets and arrangements. Their design studio is tucked into the heart of the flower farm. What an inspiring place this must be! Floret is a big advocate of chemical-free, American-grown flowers. Only 20% of the flowers available in the U.S. are domestically grown. Such a sad and small statistic. Floret is an inspiration in what they grow and how they want to change the industry!
One thing I love about Erin’s arrangements is that in addition to the beautiful show stopping heirloom blooms, she will mix in common weeds, such as dock. Seeing her use all that mother nature gives us flipped a switch in my head. My back yard is often riddled with weeds, especially dock (which is incredibly hard to get rid of) and I look at them with such scorn. Instead of cursing the dock that keeps on popping up, I should use it (it is free) and turn it into a thing of beauty. This is what I find so inspiring and exciting about Erin, she uses everything around her and doesn’t discriminate. Gorgeous cafe au lait dahlia or common weed, all are welcome and beautiful in her arrangements.
All photos courtesy of Floret Flower Farm.